Innovation In Product

I believe Desire-Driven Innovation (DDI) needs to exist in the world because too many companies today are missing the mark. They’re building products that check boxes, add features, or follow trends—but they’re…

Before the iPhone, the mobile phone market was a crowded space dominated by functional devices focused on features like call quality, battery life, and physical keypads. The market was competitive, but no…

In the race to release more features, hit sprint velocity targets, and pump out product updates, it’s easy to lose sight of what really matters: the impact on your customers. We often…

Let’s get one thing straight: The companies that will dominate the next decade won’t just be the ones with the most advanced tech or the biggest R&D budgets. They’ll be the ones…