EXECUTIVES & PRODUCT LEADERS
Is Your Innovation System Delivering Billion-Dollar Results?
Breakthrough innovation isn’t luck.
It’s the result of a high-performance system—one that scales what works and eliminates what doesn’t.
Take the 5-minute Breakthrough Innovation Benchmark™ to get a clear snapshot of how your system is really performing—and where it’s quietly holding you back.
70% of Innovation Fails. Here’s Why.
Most ideas don’t fail on merit. They fail because their innovation system can't deliver breakthrough results.
According to Harvard Business Review and other studies, 70–90% of innovation efforts fail.* And not for lack of creativity, ambition, or effort.
The real reason? Most companies are unknowingly operating inside fragile, misaligned innovation systems that stall execution, dilute strategy, and prevent ideas from reaching their full potential.
These companies are suffering from Innovation Gridlock™ - the silent friction, misalignment, and decision breakdowns that slowly drain momentum from even your boldest ideas.
You’ve probably felt it:
Until you fix the system, results stay inconsistent—and innovation always feels harder than it should.
Want to know if it’s happening inside your org?
Take the 5-minute Innovation Benchmark to find out exactly what’s holding you back.
The System That Turns Big Ideas Into
breakthrough results
The world’s most successful companies don’t rely on inspiration or luck.
They use structured, high-performance systems that turn bold ideas into market-shaping products—and scale them into long-term advantages.
That’s what the Breakthrough Innovation System™ is designed to do.
This system upgrades how innovation actually performs.
It helps your team find billion-dollar ideas, move faster, make smarter bets, and deliver breakthrough results that scale.
Spot bold, high-leverage opportunities before your competitors do.
And shape them into transformational concepts backed by deep user insight.
Most innovation systems weren’t built to deliver at scale. This one is.
for those who
lead innovation
This is for product and innovation leaders who
This is not for leaders who
Ready to Lead Real Innovation?
From insight to Breakthrough
Over the past 23 years, I’ve worked with many amazing tech startups and Fortune 500 companies across various industries.
I’ve helped turn bold ideas into amazing products and scale them into market-defining success.
But it wasn’t all high-fives and big wins.
At some companies, innovation moved fast.
Teams made smart bets, executed with clarity, and success felt inevitable.
At others, momentum stalled.
Roadmaps shifted. The same great ideas quietly faded before they ever had a chance to lead the market.
What struck me wasn’t the quality of the ideas or the talent on the teams—both were often exceptional.
The real difference was the innovation system that each company used.
How they went from idea to strategy to execution.
The more I saw it, the clearer the pattern became:
Breakthrough innovation isn’t just about creativity, strategy, or execution. It’s about the system that makes all of those things actually work together, at the highest level.
While each company had a different system, there were common elements and patterns that led to breakthrough success or market failure.
That insight led me to build the Breakthrough Innovation System™. It's a battle-tested approach drawn from the methods used by the world’s top companies, adapted to help your team move faster, scale smarter, and consistently deliver breakthrough results.
My mission is simple
To help ambitious product leaders break out of incremental progress and build innovation systems that deliver breakthrough results—again and again.
Not Another Framework.
It's a full System for breakthrough results.
You don’t need to guess where your system stands. You can see it clearly—in just a few minutes.
real transformation
WHAT OTHERS say
Jose helped put in place much needed processes for the entire Product & Design organization which helped reduce friction and increased velocity.
Jose helped put in place much needed processes for the entire Product & Design organization which helped reduce friction and increased velocity. He also led initiates for designer to leverage the most up-to-date tools and workflows, created a new design system to unify interaction patterns, visual language, and content. He relentlessly championed the implementation of these across the entire Realtor.com website and native apps. As my UX Manager, Jose has brought tremendous clarity to design and interdisciplinary team challenges. As a mentor and coach, Jose provided deep insights tempered with a keen sense of empathy towards personal challenges I was facing.
Working with Jose has been the most fulfilling experience I've had in my career so far
When looking back to those years under Jose's leadership, I believe it has been the most fulfilling experience I've ever had in my career so far. As a mentor, he encouraged me to step out of my comfort zone to tackle the challenges that brought me to the next level. I wouldn't be a design leader like I am today without Jose's influence throughout the years.
His process was critical in facilitating partnerships with product teams
He is methodical in championing design practices and building user empathy in the product teams. During this time, he also established a highly collaborative design process that was critical in facilitating partnerships and deep engagement with product teams.
He was able to bring order to the chaos.
He came into a situation where designers were scattered across initiatives, and constantly working in 'reaction mode' to changes from engineering or product managers. He was able to bring order to the chaos by establishing standards of practice and a common process across the team, so stakeholders always knew what to expect when engaging with design. He also worked hard to up-level the practice of design
He executed processes to increase collaboration and enhance the team’s skills to deliver higher quality solutions.
Within just a few months, Jose was able to restructure the design process that helped increase cross-functional teams’ efficiency and improve product focus. His constant advocation for design has influenced product teams to approach challenges in a more design oriented manner. His excellent communication skills to stakeholders as well as his ability to synthesize, simplify and express systematically are just a few of many qualities that have inspired me. Jose provides guidance when needed, and also empowers team members to take ownerships because he believes that we are set up for success. He was instrumental in my career growth, and I believe I wouldn’t be where I am today if it were not for his leadership and support.
We made great progress in a short amount of time thanks to Jose and his ability to be both lean and elegant in new features and experiments.
I had the pleasure of partnering up with Jose on a new and emerging product line with a small team. Focused on both business and user goals, we made great progress in a short amount of time thanks to Jose and his ability to be both lean and elegant in new features and experiments.
