EXECUTIVES, FOUNDERS & DRIVEN PRODUCT LEADERS
Consistently Create Market- Leading Products That Drive Breakthrough Results
You want to lead with breakthrough innovation
As an executive, you've built your career by driving innovation and delivering results. Yet, in today’s hyper-competitive landscape, you're facing new challenges.
Customers are more demanding, markets are evolving faster than ever, and staying ahead feels increasingly difficult.
You know there's untapped potential in your organization and in your own capabilities as a leader. You're ready to unlock it by taking a new approach to innovation—one that consistently delivers market-leading results and sets your company apart.
Let's talk about THE BREAKTHROUGH BARRIER
In today's complex innovation landscape, leaders are stuck in a cycle of diminishing returns. They're implementing frameworks, running workshops, and following best practices—yet watching their boldest ideas become incremental improvements.
Why? Because there's a systematic gap between innovation effort and market-changing outcomes. I call this the Breakthrough Barrier, and it's the invisible force preventing even experienced teams from delivering transformative results.
The solution isn't about adding another framework or process. It's about breaking through the barriers that systematically dilute innovation potential throughout your entire innovation journey.
Introducing
The Breakthrough Method
A revolutionary approach that transforms how you innovate, helping you consistently deliver market-changing results.
By breaking through the systematic barriers that trap most innovation efforts, you'll create the capabilities needed to maintain breakthrough potential from opportunity identification through market success.
About Jose Benavides
For over 23 years, I've led transformative product innovations in Silicon Valley, turning ambitious visions into market-defining realities for bold startups and Fortune 500 leaders. My years of driving breakthrough successes have revealed a powerful insight that transforms how we think about market leadership.
The truth? Innovation frameworks alone aren't enough. Market leaders succeed by breaking through the systematic barriers that dilute breakthrough potential during the innovation journey.
This revelation led me to develop the Breakthrough Method—a complete system that helps ambitious leaders consistently deliver market-changing results. My mission is to help visionary leaders like you break free from incremental improvements to create lasting competitive advantage through breakthrough innovation.
Success Stories
WHAT OTHERS HAVE SAID ABOUT OUR PROCESSES
“His process was critical in facilitating partnerships with product teams"
He is methodical in championing design practices and building user empathy in the product teams. During this time, he also established a highly collaborative design process that was critical in facilitating partnerships and deep engagement with product teams.
"His processes delivered higher quality solutions"
"He immediately improved the design culture dramatically. He executed processes to increase collaboration and enhance the design team's skills to deliver higher quality solutions."
“Working with Jose has been the most fulfilling experience I've had in my career so far”
"When looking back to those years under Jose's leadership, I believe it has been the most fulfilling experience I've ever had in my career so far. As a mentor, he encouraged me to step out of my comfort zone to tackle the challenges that brought me to the next level. I wouldn't be a design leader like I am today without Jose's influence throughout the years."
FOR EXECUTIVES & PRODUCT LEADERS
Desire-Driven Innovation
BLUEPRINT
Discover how aligning your products with core customer desires can spark breakthrough innovation, transform your product vision, and drive market dominance.
Articles & Resources
Why Desire-Driven Innovation is Essential For Your Success
I believe Desire-Driven Innovation (DDI) needs to exist in the world because too many companies today…
The Power of Desire-Driven Innovation: How Apple Transformed the Mobile Industry
Before the iPhone, the mobile phone market was a crowded space dominated by functional devices focused…
Stop Measuring Success by Activity—Focus on Impact
In the race to release more features, hit sprint velocity targets, and pump out product updates,…
