Meet Jose Benavides

My journey in

Product innovation

My journey in product innovation began over two decades ago in Silicon Valley, where I discovered a fundamental truth: even the most promising innovations often become incremental improvements by the time they reach market. As a product leader, I became fascinated by this systematic pattern and determined to understand why breakthrough potential gets consistently diluted during development.

Over the course of my 23-year career, I've worked with some of the most innovative companies in the world, from ambitious startups to Fortune 500 giants like Intel, eBay, and VMware. I've led product teams, driven transformation strategies, and guided organizations through breakthrough innovations. These experiences revealed a crucial insight about what prevents organizations from consistently delivering market-changing results.

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Proven Success in Driving Market Leadership

Throughout my career, I've consistently helped organizations break through the systematic barriers that prevent breakthrough success, enabling them to deliver truly transformative results. Here are just a few examples:

  • Transforming Enterprise Innovation at VMware
    Led a global team across three countries to revolutionize cloud automation, transforming cross-team operations and redefining product development processes to consistently deliver breakthrough results. Established new innovation practices that made user-centric innovation a core strategic driver.

  • Revolutionizing realtor.com’s mortgage experience
    Drove 233% lead growth by breaking through conventional market barriers, dramatically outperforming expectations in a crowded market.

  • Setting new industry standards at Duetto
    Transformed an MVP into an industry-leading product portfolio by breaking through traditional revenue management approaches. Developed a revolutionary revenue strategy platform that delivered 6.5% RevPAR index lift, establishing new benchmarks for success in the industry.

  • Breaking Growth Records at Gaia Interactive
    Reimagined the entire product platform experience from the ground up, shattering previous records for revenue and engagement.

These aren't just accomplishments—they're proof that when you break through the systematic barriers that dilute innovation potential, transformative results become possible.
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Discovering The

Breakthrough Barrier

Throughout my career, I've consistently observed one major challenge holding companies back: what I call "The Breakthrough Barrier." This systematic gap between innovation effort and market-changing outcomes explains why so many organizations, despite following best practices and investing in proven frameworks, struggle to deliver truly transformative results.

This barrier isn't just about missed opportunities—it's about the systematic dilution of breakthrough potential throughout the innovation journey. Organizations that learn to break through this barrier don't just deliver incremental improvements—they consistently achieve market-changing outcomes that establish clear leadership positions.

That's why I developed the

BREAKTHROUGH METHOD

A proven system that helps innovation leaders break through the systematic barriers that prevent breakthrough success, enabling them to maintain transformation potential from opportunity identification through market success.

By breaking through these barriers, organizations unlock their full potential to deliver consistent market-changing results, establish clear competitive advantages, and achieve lasting market leadership.

I envision a world where every organization can break through the barriers that limit their innovation potential, where leaders consistently deliver transformative outcomes, and where breakthrough innovation becomes systematic rather than occasional.

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My aim through the

Breakthrough Method

  • Break through systematic innovation barriers
    enabling organizations to consistently deliver market-changing results

  • Enable leaders to maintain breakthrough potential
    throughout the entire innovation journey

  • Foster a culture of transformation
    where teams consistently identify and capture breakthrough opportunities

  • Raise the bar for innovation impact
    by helping organizations establish clear market leadership through systematic breakthrough success
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