Consistently Create Market-Dominating Products
and Lead Your Industry Through Effective Innovation
Staying Ahead In An Evolving Market
Let’s get honest here for a minute
You've led your company to significant success, yet you find it increasingly challenging to maintain your competitive edge in a rapidly evolving market
Despite your efforts, your organization is finding it harder to consistently deliver the breakthrough innovations needed to capture substantial market share. You see the potential for your company to do more, to redefine the industry, but identifying the next big opportunity—and turning it into a market-dominating product—feels elusive.
You’re committed to positioning your company as an innovation leader, setting industry trends rather than reacting to them. Yet, you also recognize that the conventional approaches that have worked in the past are no longer enough. The question that looms large:
How do you consistently stay ahead in a rapidly changing world?
Does your next innovative breakthrough feel out of reach?”
As an executive, you've already guided your company to notable achievements. You've proven your ability to lead and innovate, time and time again. But you’re also aware that past success doesn’t guarantee future market leadership. In today’s hyper-competitive environment, even the strongest companies can start to feel the pressure.
You know there’s immense potential for your company to create transformative products that could reshape your industry. Yet, despite your best efforts, it feels like your organization is playing catch-up—always a step behind, constantly trying to stay ahead of shifting market trends and competitor moves. That gap between your vision and execution isn’t just frustrating—it’s a serious threat to your company's future.
You've likely tried a lot of things
You’ve likely tried different strategies to reignite innovation. Maybe you’ve restructured your R&D department, invested heavily in new technologies, or even brought in consultants or acquired startups to boost your capabilities. And while these efforts might have led to incremental wins, they haven’t delivered the consistent, breakthrough innovations that will keep your company on top.
This gap between effort and results is growing. Your products may be improving, but they’re not achieving the market impact you know is possible. User engagement has plateaued, competitors are closing in fast, and the game-changing innovations you envision for your company are harder to execute.
This is where I come in
I'm Jose Benavides, and for over 23 years, I've been at the forefront of product innovation in Silicon Valley. From transforming startups into market leaders to driving breakthrough innovations for Fortune 500 companies like Intel, eBay, and VMware, I've seen firsthand what separates true innovation leaders from the rest.
What I've discovered is that the key to consistent, market-dominating innovation isn't just about having the right processes, talent, or technologies. It's about addressing what I call the Desire-Driven Disconnect – the critical gap between understanding your customers’ core desires and turning those insights into products that don’t just function, but deeply resonate and deliver undeniable value.
THAT'S WHY I DEVELOPED
Desire-Driven Innovation
When you solve the Desire-Driven Disconnect, everything changes.
Desire-Driven Product Mastery
With Desire-Driven Product Mastery, you’ll move from hitting occasional home runs to building a system where innovation becomes second nature, driving repeatable success. You’ll develop a product strategy that taps into the deepest desires of your users, creating products that don’t just sell—they inspire loyalty, word-of-mouth, and lasting relationships.
This approach also aligns your teams. A clear and compelling North Star Vision ensures that everyone—from R&D to sales—is working toward the same outcomes. No more silos, no more misaligned goals. Just a unified mission that drives momentum and sparks creativity across the entire company.
Finally, as you develop this capability, you’ll cultivate a culture of continuous innovation—one where the best talent wants to be and where bold ideas thrive. This isn’t just about short-term wins; it’s about establishing your company as the go-to leader in your industry for years to come.
Here's How It Works
Success Stories
WHAT OTHERS HAVE SAID ABOUT OUR PROCESSES
“His process was critical in facilitating partnerships with product teams"
He is methodical in championing design practices and building user empathy in the product teams. During this time, he also established a highly collaborative design process that was critical in facilitating partnerships and deep engagement with product teams.
"His processes delivered higher quality solutions"
"He immediately improved the design culture dramatically. He executed processes to increase collaboration and enhance the design team's skills to deliver higher quality solutions."
“Working with Jose has been the most fulfilling experience I've had in my career so far”
"When looking back to those years under Jose's leadership, I believe it has been the most fulfilling experience I've ever had in my career so far. As a mentor, he encouraged me to step out of my comfort zone to tackle the challenges that brought me to the next level. I wouldn't be a design leader like I am today without Jose's influence throughout the years."
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