I help executives and product leaders unlock breakthrough innovation by aligning their products with the deepest desires of their customers. Through my Desire-Driven Innovation framework, I’ve worked with companies like realtor.com, Duetto, and VMware to build market-leading products that not only solve problems but transform industries.

With over 20 years of experience, I’ve guided companies—big and small—toward product strategies that drive growth, create market leadership, and inspire teams to deliver results. 

My focus? Helping you build products that customers can’t live without, by tapping into what truly drives them.

I’m not an influencer, and I’m not here to talk about the latest innovation fads. What I offer is a proven system that’s helped companies at every stage of development, create lasting, market-leading innovation.